Director's Overview
APR
Month 1 · April 2026
Hire Everything
- All roles recruited in priority order
- Full team in seat by May 1
- CSR & content toolkits ready
- LMS dev team confirmed
MAY
Month 2 · May 2026
Full Launch
- Cohort #2 first session live
- Partnerships & marketing execution begins
- LMS build underway
- Donor brief in use
JUN
Month 3 · June 2026
Visibility & First Partner
- Cohort #1 closes — full KPI report
- 1st CSR partner signed
- Impact deck finalised
- Volunteer open call live
JUL
Month 4 · July 2026
LMS & Donors
- LMS MVP live with Cohort #2
- First HNI outreach — 3 conversations
- 2nd CSR partner in negotiation
- Q1 impact newsletter sent
AUG
Month 5 · August 2026
Validate & Scale
- Cohort #2 final modules + portfolios
- Cohort #3 planning begins
- 5 HNI follow-ups · refined ask
- 3rd CSR partner — close by Sept
SEP
Month 6 · September 2026
Impact & Report
- Cohort #2 graduation + full KPI report
- 3+ active CSR partners documented
- 1 committed donor pledge
- Cohort #3 plan approved
HIRING
- → All roles recruited in April, by priority
- → Full team in seat by May 1
- → Details: Org & Hiring tab
PROGRAM
- → Cohort #1 completes May / early June
- → Cohort #2 roster confirmed March · sessions start May
- → Cohort #3 planning begins August
- → Details: Month-by-Month tab
LMS
- → Full LMS team hired April
- → Architecture + build starts May
- → MVP target: July · Details: LMS Track tab
CSR PARTNERSHIPS
- → Plan + target list ready
- → Execution starts May · 3+ partners by Sept
- → Details: CSR Plan tab
CONTENT & COMMS
- → 20-week plan ready
- → Posting starts May · LinkedIn + Instagram + Blog
- → Details: Content Plan tab
FUNDRAISING
- → 1-page donor brief ready (Cohort #1 data)
- → Full deck (8–10 slides) by June
- → 5+ HNI conversations · 1 pledge by Sept
🎯
Director Time Allocation
Month-by-Month Plan
Each month is gated by who is actually available. Tasks are only assigned once the relevant hire is in seat. Click any month to see the full breakdown.
All Hiring This Month
Cohort #2 Prep
Groundwork Only
→ Hire all roles (P1 → P2 → P3)
→ Lock Cohort #2 roster & timetable
→ CSR & content toolkit ready
→ 1-page donor brief prepared
→ LMS team + dev team confirmed
→ 4 CSR directory listings set up
⚠️ Heaviest Director month — no external sessions until May
Cohort #2 Starts
Partnerships Live
LMS Build Begins
→ All teams execute from Day 1
→ Cohort #2 first session — HTML begins
→ CSR Tier 1 outreach starts
→ Content plan live: awareness posts
→ LMS build underway
→ 1-page donor brief in use
Full Content Cadence
1st Partnership
Mid-Review
→ Cohort #1 closes — full KPI report
→ Cohort #2 mid-review (CSS + JS)
→ 1st CSR pilot delivered · MOU progressing
→ Impact deck finalised with Cohort #1 data
→ Volunteer open call + CSR CTA live
→ LMS milestone review
⚠️ Note: Cohort #1 graduation this month — full KPI report required
LMS MVP
HNI Outreach
2nd Partner
→ Director focus: fundraising
→ Cohort #2 SQL module — final stretch
→ 2nd CSR partnership in negotiation
→ 3 HNI conversations · Q1 newsletter
→ LMS pilot with Cohort #2 if ready
→ Cohort #3 volunteer structure drafting begins
💡 Director focus shifts fully to fundraising this month
LMS Iteration
3rd Partner
Donor Follow-up
→ Cohort #2 final modules completing
→ 3rd CSR partnership — close by Sept
→ 5 HNI follow-ups · refined ask
→ LMS: iterate or complete build
→ Ops playbooks drafted by each lead
→ Learner portfolios + final projects
⚠️ Deadline: Cohort #3 volunteer structure must be finalised this month
Full KPI Report
Cohort #3 Plan
Newsletter
→ Full team performance reviews
→ Cohort #2 graduation + Cohort #3 recruitment
→ 3+ partners documented · expansion pitch
→ 1 donor commitment target · Q2 newsletter
→ LMS: board report + Phase 2 decision
→ All ops playbooks finalised
🎯 Director leads outward narrative — board donor presentation this month
6 Strategic Pillars
Every action maps to one of these pillars. Timing of each pillar is gated by the team capacity available that month.
🏫
Program Delivery
Cohort #2 at CCI Andheri, Mumbai — zero new infrastructure, full model replication. Led by Program Coordinator Lead once hired.
- Recruit Std 10 & 12 learners from existing CCI
- HTML, CSS, JS, SQL via Khan Academy → LMS from July
- KPIs: attendance ≥ 90%, assignments ≥ 90%, avg. score
- Full impact report in September
👥
Team & Hiring
All roles recruited simultaneously in April, onboarded in priority order. By May 1, all leads are operational and the Director is in oversight mode.
- Week 1–2: P1 onboarded — Program Coord, Mentors, Tracker, Backup, Comms Lead, Vol. Sourcing Support
- Week 2–3: P2 onboarded — Partnerships Lead, LMS Lead
- Week 3–4: P3 onboarded — Content Creator, Support
- LMS Content Developer + Reviewer hired with LMS Lead — all start together
🤝
Digital Partnerships
CSR, college & community volunteer ecosystem. Partnerships Lead hired in April, onboarded by late April, hits the ground running in May.
- April: Director maps targets + drafts templates during hiring
- May: Partnerships Lead fully active, outreach to all 10 orgs
- June: 1st partnership signed
- Sept: 3+ active partners
💰
Fundraising & Donors
HNI pipeline built on real data. Impact deck not sent until it contains Cohort #2 numbers.
- April–May: Collect data, outline deck
- June: Deck finalised with Cohort #2 mid-data
- July: First HNI outreach batch
- Sept: 1 committed donor target
📱
Comms & Content
Comms Lead hired April Wk 1–2 (Priority 1). Content Creator hired April Wk 3–4. Full content cadence from May — no lag.
- April: content plan ready · assets identified · no posting
- May onwards: full 20-week cadence across 2 tracks
- Quarterly newsletters: July + September
- All content with consent protocols from Day 1
💻
LMS — GO Confirmed ✅
GO decision received. LMS Lead hired April, building from May. Zero direct cost — pro bono devs + interns. A Guided Learning Overlay for cohort-based, job-readiness training.
- April: LMS Lead onboarded, pro bono devs recruited, architecture scoped
- May: Video player + quiz overlay build begins; weekly dev standups
- June: Hindi instruction layer, progress blocking, content curation library
- July: MVP live with Cohort #2 learners — mentor dashboard + leaderboard
- Sept: 30% completion lift validated — board report + Phase 2 decision
📣 Content & Communication — Realistic Cadence
April (planning month)
- No posting — Comms team onboarding
- Content plan + asset list finalised
- Content bank being built for May
May onwards (full cadence)
- LinkedIn 3×/week · Instagram 4×/week
- Blog/Website 2×/month
- Q1 newsletter (July), Q2 (September)
Themes
- CCI student stories (with consent)
- Volunteer journeys + spotlights
- Data snapshots & LMS milestones
- Behind the scenes
Org Chart & Hiring Plan
Based on the live Proximity Foundation org chart. Cohort #2 learner recruitment and timetable confirmed by end of March — before any hiring begins. LMS Content Developer and Curriculum Reviewer are passive roles — activated once the LMS Lead is onboarded and ready.
CEO
Vision · Strategy · Board · External
Director of Operations
Ops · Partnerships · Fundraising · Systems
Program Delivery
P1Program Coord Lead
1 · Apr Wk 1–2
ActiveCohort 1 Mentors
3–4 · Rolls to Cohort #2
P1Cohort 2 Mentors
2–3 · Apr Wk 1–2
P1Progress Tracker
1 · Apr Wk 1–2
P1Backup Pool
2–3 · Apr Wk 1–2
P1On-Site Volunteers
2–3 · Andheri East
Comms & Outreach
P1Comms & Outreach Lead
1 · Apr Wk 1–2
P3Content Creator
1 · Apr Wk 3–4
P1Vol. Sourcing Support
1 · Apr Wk 1–2
Partnerships & Growth
P2Partnerships Lead
1 · Apr Wk 2–3
P3Market Research Support
1 · Apr Wk 3–4
P3Partnership Outreach Support
1 · Apr Wk 3–4
Curriculum & LMS
P3Curriculum & LMS Lead
1 · Apr Wk 3–4
⚪ PassiveLMS Content Developer
Activate when LMS Lead ready
⚪ PassiveCurriculum Reviewer
Activate when LMS Lead ready
Priority 1 — Hire first (Wk 1–2)
Priority 2 — Hire second (Wk 2–3)
Priority 3 — Hire third (Wk 3–4)
Passive — Activate when ready
Hiring Sequence & What Each Role Unlocks
| Role | Dept | Count | Priority | April Timeline | What It Enables from May |
|---|
| Program Coordinator Lead | Program | 1 | Priority 1 | Wk 1–2 · Onboard first | Cohort #2 sessions launch in May — Director hands off daily delivery |
| Cohort 2 Session Mentors | Program | 2–3 | Priority 1 | Wk 1–2 · Onboard first | Bilingual sessions go live — Cohort #2 cannot start without these |
| Student Progress Tracker | Program | 1 | Priority 1 | Wk 1–2 · Onboard first | KPI data collection from Day 1 of Cohort #2 — donor proof |
| Backup Pool | Program | 2–3 | Priority 1 | Wk 1–2 · Onboard first | Session continuity — zero single point of failure |
| On-Site Session Volunteers | Program | 2–3 | Priority 1 | Wk 1–2 · In-person Andheri East | In-person delivery at CCI — Cohort #2 cannot run without on-site presence |
| Comms & Outreach Lead | Comms | 1 | Priority 1 | Wk 1–2 · Onboard first | Full content cadence from May — LinkedIn + Instagram + Blog |
| Volunteer Sourcing Support | Comms | 1 | Priority 1 | Wk 1–2 · Onboard first | Volunteer pipeline active from Day 1 — mentor sourcing underway |
| Partnerships & Engagement Lead | Partnerships | 1 | Priority 2 | Wk 2–3 · Onboard second | CSR + college outreach at pace from May — Director oversees, not executes |
| Curriculum & LMS Lead | LMS | 1 | Priority 3 | Wk 3–4 · Onboard third | LMS architecture scoped in April — build begins May with pro bono dev team |
| Content Creator | Comms | 1 | Priority 3 | Wk 3–4 · Onboard third | Visual storytelling for donors + partners from May |
| Market Research Support | Partnerships | 1 | Priority 3 | Wk 3–4 · Onboard third | Builds the target list that Partnerships Lead needs from Day 1 |
| Partnership Outreach Support | Partnerships | 1 | Priority 3 | Wk 3–4 · Onboard third | Executes outreach volume that one lead alone cannot cover |
| LMS Content Developer | LMS | 1–2 | Passive | Activate when LMS Lead ready | Content curation + module build alongside LMS Lead |
| Curriculum Reviewer | LMS | 1 | Passive | Activate when LMS Lead ready | QA and validate curriculum before modules go live to students |
Donors & Partnerships
Donor outreach doesn't start until July — once the impact deck is ready with real Cohort #2 data. Partnership outreach begins in May once the Partnerships Lead joins. Full detail in the separate Donors & Partnerships Plan document.
💼 HNI Donor Strategy
APR
Identify 5 HNI prospects. Outline impact deck structure (no outreach yet — no data).
MAY
Begin Cohort #2 data collection. Draft deck slides 1–5. Collect first student story with consent.
JUN
Impact deck finalized with mid-cohort data. Cost-per-cohort budget sheet complete.
JUL
First HNI outreach batch (3 conversations). Q1 newsletter sent. Share early LMS pilot data alongside deck.
AUG
Warm follow-ups with all 5 prospects. Refine ask with completion rate improvement data.
SEP
Target: 1 committed donor pledge. Board donor presentation (CEO leads, Director co-presents). Q2 newsletter.
🌐 Partnership Outreach Timeline
APR
Director maps 10 target CSR orgs. Drafts outreach templates. Sets up CRM + 4 directory listings. No outreach yet.
MAY
Partnerships Lead joins. Outreach begins to Tier 1 orgs. First 1–2 discovery calls. Pro bono LMS dev recruitment live.
JUN
First pilot session delivered. First MOU in negotiation or signed. Tier 2 outreach begins cautiously.
JUL
2nd partnership in negotiation. CSR team in-person visit to CCI Andheri, Mumbai. College MoU in progress.
AUG
3rd partnership in negotiation — close by September. Monthly check-ins with active CSR contacts.
SEP
3+ active partnerships documented. Partner impact summary produced. Cohort #3 expansion outreach begins.
CSR Partnership Plan
High-level summary. Slow & steady — depth over volume. One strong partnership is worth ten rushed conversations. 20 target organisations across 2 tiers. Full detail in the separate 6-Month CSR Partnership Plan document.
📄 Full plan, outreach templates, target org list, pipeline stages and golden rules are in the separate CSR Partnership Plan document.
APRIL–MAY · PHASE 1
Foundation
Set up systems · Build materials · First contacts
- CRM set up — 20 orgs, 6 pipeline stages
- 4 NGO directory listings live (iVolunteer, Give India, Goodera, CSRBOX)
- 2-sided programme one-pager PDF ready
- 60–90s CCI session video shot
- First 3 warm outreach messages sent (May)
✓ CRM live · 4 listings · Kit ready · 1–2 calls booked
JUNE–JULY · PHASE 2
First Partnerships
Discovery calls · Pilot session · First MOU
- 5+ discovery calls total
- First pilot session delivered to a CSR partner
- Pilot Impact Summary PDF within 48 hrs
- 1-page MOU after successful pilot
- Begin Tier 2 outreach: 3–5 orgs only
✓ 1 pilot · 1 MOU · 5+ calls · Tier 2 begun
AUG–SEPT · PHASE 3
Consolidate & Grow
Sustain active partners · Expand · Renew
- Post-session impact report within 48 hrs — no exceptions
- Monthly 15-min check-in with each CSR contact
- Personal thank-you to each volunteer within 24 hrs
- Start renewal conversation 6 weeks before MOU ends
- 3–5 partners active · 1 MOU renewed for Cohort #3
✓ 3–5 partners · 10+ volunteers · 1 MOU renewed for Cohort #3
📋 Golden Rules
✓Always try warm intro before cold outreach
✓Research each org's CSR report before every call
✓Max 5 new orgs contacted per month
✓Offer free Pilot Session early — removes biggest adoption barrier
✓Impact report within 48 hrs of every session — no exceptions
✗Do not bulk-email — every message must be personalised
✗Max 2 follow-ups per contact — then mark as cold
✗Never describe Proximity as "small" — describe it as "focused"
📊 Partnership KPIs (High-Level)
Tier 1 orgs contactedM2:3 · M4:6 · M6:8
Discovery calls doneM2:1–2 · M4:5 · M6:8+
Active MOUs signedM2:0 · M4:1–2 · M6:3–5
Active volunteersM2:0–2 · M4:5–8 · M6:10–15
Volunteer NPS (Net Promoter Score — 0–10 likelihood to recommend volunteering here)M4:≥7.5 · M6:≥8.5
MOUs renewed for Cohort #3M6:≥60%
Marketing Content Rollout Plan
20-week plan (May–September 2026) across two tracks. April is planning-only — no content published until May. Full plan, 20-week calendar, templates and assets checklist in the separate document.
📄 Full 20-week calendar, all post outlines, templates, assets checklist and metrics are in the separate Content Rollout Plan document.
SECTION A
CSR Partnership Content
Monthly cadence · relationship-triggered · B2B
Audience: Corporate CSR leads, HR heads
Channels: Direct email · LinkedIn DM · NGO directories
KEY DELIVERABLES BY MONTH
APR · Programme one-pager · MOU template · Impact report template · 90-sec video
MAY · First outreach emails (3–5 orgs) · NGO directory listings live
JUN · Post-call summaries · tailored proposals · pilot offer letters
JUL · Pilot briefing pack · Pilot Impact Summary · MOU · volunteer onboarding pack
AUG · Post-session impact reports (within 48 hrs) · Tier 2 outreach · MOU renewal starts
SEP · Cohort Impact Summary · MOU renewal proposals · partner exit thank-you · learnings doc
SECTION B
Social Media & Website
Weekly cadence · consistent publishing rhythm
Audience: Volunteers, donors, general public
Channels: LinkedIn (3×/wk) · Instagram (4×/wk) · Blog (2×/month)
PHASE BY PHASE (MAY–SEPTEMBER)
MAY · WK 1–4 · WARM OUTREACH · "Why we started" · CCI reel · Cohort carousel · blog launch
JUN · WK 5–8 · PITCH & CONVERT · Volunteer spotlight · "What is a CCI" article · BTS reel
JUL · WK 9–12 · ONBOARD & SCALE · First student impact · volunteer open call · day-in-life reel
AUG · WK 13–16 · DEEPEN & RETAIN · Opportunity gap article · volunteer FAQ carousel · Cohort 3 CTA
SEP · WK 17–20 · REVIEW & RENEW · 20-week recap · donor story · graduation reel · wrap carousel
🤝
CSR Partners
Corporate CSR / HR leads · tech, telecom, banking
Goal: 3–5 active MOUs by September
🙋
Volunteers
Tech professionals, working adults in Mumbai
Goal: 8–12 volunteers for next cohort
💛
Donors
HNIs, NRI diaspora, impact-first individuals
Goal: 5+ conversations · 2+ warm by September
7 Content Pillars
P1Student Stories — real impact, anonymised or with consent
P2Volunteer Voices — why they show up every week
P3The Problem — the education gap for CCI children
P4The Program — what we teach, how it works
P5Behind the Scenes — day-in-the-life at our CCI
P6Partnership Impact — structured data for CSR reporting (CSR only)
P7Credibility & Proof — safeguarding, process, track record (CSR only)
LMS Development Track
A Guided Learning Overlay for cohort-based, job-readiness training in regional languages. Zero direct cost — pro bono dev team. Full LMS team hired in April; architecture and build begins in May once the team is in seat.
What We're Building
- Multi-source video curation (YouTube + volunteer content)
- Quiz overlay mid-video — forced participation
- Progress blocking until answers submitted
- Instruction layer in Hindi / Marathi (not just English)
- Volunteer mentor dashboard + cohort progress heatmap
- Job-readiness tracks — not academic orientation
- Volunteer-produced local content support
Build Timeline
APR
Full LMS team hired — Lead, Content Developer, Curriculum Reviewer. Pro bono dev team (3–4 engineers) confirmed.
MAY
Architecture scoped. Build begins — video player + quiz overlay + Hindi instruction layer + progress blocking built together. Target: vanilla MVP by end of May or early June.
JUN
Vanilla MVP launches with Cohort #2 learners. Content curation library growing. Mentor dashboard live. Baseline captured.
JUL
Iterate on learner data. Leaderboard + progress heatmap added. Completion rate vs Khan Academy being tracked.
AUG
Iterate on user data. Add 2nd language. Compare completion rates vs Khan Academy baseline.
SEP
Board-level validation report. 30% lift validated or lessons documented. Phase 2 decision.
KPIs & Success Metrics
High-level metrics by pillar. Owner is the role responsible — if that role isn't hired yet, Director owns it. Detailed KPI tracking in the separate programme documents.
| Pillar | Metric | Target | Month / When | Owner | Priority |
|---|
| Hiring | All roles filled — as per org chart and priority | All by April end | April · end of month | Director of Operations | Critical |
| Program | Cohort #2 attendance rate | ≥ 90% | May–Sept · per session | Program Coord Lead | High |
| Program | Assignment completion rate | ≥ 90% | May–Sept · per session | Progress Tracker | High |
| Program | Average learner score | Track baseline → improvement | May–Sept · monthly | Progress Tracker | High |
| Fundraising | 1-page donor brief ready | April | April · end of month | Director of Operations | High |
| Fundraising | Full impact deck (8–10 slides) | Ready by June | June · Month 3 | Director of Operations | Medium |
| Fundraising | HNI conversations initiated | 5+ by September | July (first 3) · Sept total | Director of Operations | Medium |
| Fundraising | Committed donor pledge | 1 by September | September · Month 6 | Director of Operations | Medium |
| CSR | Directory listings live | 4 by end of April | April · end of month | Director of Operations | High |
| CSR | Discovery calls completed | M2:1–2 · M4:5 · M6:8+ | May onwards · ongoing | Partnerships Lead | Medium |
| CSR | Active MOUs signed | M4:1–2 · M6:3–5 | July (first) · Sept total | Partnerships Lead | Medium |
| CSR | Active volunteers registered | M4:5–8 · M6:10–15 | July milestone · Sept total | Partnerships Lead | Medium |
| Content | Content cadence live (LinkedIn + IG + Blog) | May onwards · 20 weeks | May–Sept · weekly | Comms Lead | Ongoing |
| Content | Volunteer applications via content | 8+ by August (M5) | August · Month 5 | Comms Lead | Medium |
| Content | Impact newsletters sent | 2 total | July (M4) + September (M6) | Comms Lead | Ongoing |
| LMS | LMS team + pro bono devs confirmed | By end of April | April · end of month | Director of Operations | Critical |
| LMS | MVP launched | July (target) | July · Month 4 | LMS Lead | Medium |
| LMS | Completion rate improvement | 30% lift vs baseline | Tracked May → M6 report | LMS Lead + Progress Tracker | High |
| LMS | Regional languages supported | 2+ (Hindi + 1) | September · Month 6 | LMS Lead | Medium |
